Logo Design, Brand Identity, Packaging
The Good Coffee - is a brand that focuses on the concept of the aroma of coffee that, once tasted, touches the soul of the people. The logo illustrates a sign of infinity, reinforcing the idea of the taste of coffee, the logotype being timeless, classic and kind of friendly. A good mood/life/day starts with a good coffee. :)
The design of the coffee bags is based on the idea of taste explosions on the taste buds sipping from the brand's coffee. Focuses on the idea that a cup of coffee has a personal interpretation; for some, it can be a moment of singular joy, and for others, a shared experience. The interpretation of the design is endless, it can be understood in several ways.
Another design idea is based on the impact of colors, but of patterns. The contrast of colors illustrates the power of coffee, and the patterns can make you think of the waves of coffee pleasure.
